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Blade Runner (1982)Normale prijs: € 29,99 Onze prijs: € 24,99 |
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Quick: can you name the oldest example of character licensing? The multi-media onslaught which modern parents have become accustomed to with everything from Transformers to every Disney character known to Man may seem like a relatively recent phenomenon, but would it surprise you to know that the first character patent and resulting licensing deal stretches back over a century, to 1903? That makes it pre-Mickey Mouse, probably one of the more frequent guesses in this trivia quiz. None other than Peter Rabbit, the erstwhile bad boy of the animal world, perhaps the most famous creation of British author Beatrix Potter, actually holds that singular claim to licensing fame, as Potter patented the soft toy design of Peter in 1903, a testament not only to Potter's business sense but also to her prescience that a literary career could have "side benefits," as it were. Anyone who has seen the recent Renee Zellweger film Miss Potter has at least some idea of the trials and tribulations Beatrix had to go through to even get the actual literary side of that literary career off the ground. A sheltered and literally largely uneducated child, Beatrix grew up in an era when women were supposed to be seen and not heard, and certainly not read. She managed to overcome not just the strictures of her nuclear family (which frowned on her every attempt to "better herself"), but of the late 19th century view of society in general about women and their accepted and approved roles, largely limited to being wife and mother.
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